| Name of Organization: |
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| Date of Event: |
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| Location of Event: |
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| Your Organization's Mission Statement: |
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| What are your organization's most important goals for next year? |
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| If, different, what are the most important goals for the audience? |
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| Please describe the educational level of the audience. |
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| What is the audience average income level? |
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| Who are your customers? |
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| Who are your competitors? |
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| What changes may occur in your organization in the upcoming year? |
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| What is the objective of the meeting? |
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| What do you want Carolyn to accomplish? |
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| What positive or negative industry or economic trends are affecting those in attendance? |
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| What are some major problems or opportunities facing your industry and your organization now? |
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| What issues, if any, should Carolyn avoid? |
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| Is there a slogan or philosophy commonly used in your organization or industry? |
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| What are the primary strengths of your organization? |
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| Is there industry jargon Carolyn should be aware of? |
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| Is there any inside information or humor Carolyn should know about? (Include names of people involved.) |
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| Who should Carolyn KNOW is in the audience? |
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| What recent events should Carolyn know about? (i.e.: negotiations, recent death, local controversy) |
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| Carolyn would like to contact two or three people who will attend the program. Who would you suggest and what are their phone numbers? |
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| Would you be willing to contact them to let them know Carolyn might call to gather information? |
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| Who will introduce Carolyn? |
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| What takes place immediately before Carolyn's presentation? |
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| What takes place immediately after Carolyn's presentation? |
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| Who are the other speakers on the program if any? |
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| Additional Comments/Requests: |
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